CustoThanks Blog
Insights on customer gifting, business relationships, and building loyalty that lasts
Why Traditional Gift Cards Are Failing Businesses (And What Replaces Them)
Every year, $3 billion in gift cards go unused. That's not just wasted money—it's wasted opportunities to build real customer loyalty. Here's why traditional gift cards fall short and what savvy businesses are doing instead.
The Hidden Cost of Physical Corporate Gifting (Inventory, Waste, Time)
That branded swag box might look impressive in your marketing deck, but what's the real cost? Between storage, shipping, waste, and admin time, physical corporate gifts often cost 3-5x more than their sticker price.
The Psychology of Choice: Why "Let Them Choose" Beats Physical Gifts
You'd think picking the perfect gift would be better than letting someone choose. The research says otherwise. Here's why choice-based gifting creates deeper loyalty and satisfaction.
Ready to Transform Your Customer Gifting?
See how CustoThanks can help you build stronger customer relationships
Request Access Today